Good Good's CEO stepped down after the Callaway ad fight

Matt Kendrick stepped down as CEO of Good Good, and president Joe Flannery left, after Callaway ended the partnership over a driver ad. Nahid Giga is interim CEO. PGA Tour sponsorship and retail partners had already pulled back.

By Chuck / 2 sources / Published September 3, 2026 / Updated September 5, 2026

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Good Good CEO Matt Kendrick stepped down after the Callaway ad fight
Golf Digest reports Matt Kendrick stepped down as CEO of Good Good, and president Joe Flannery left, after Callaway ended the partnership over a driver ad.
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Golf DigestKendrick and Flannery are out after Callaway ended the partnershipJoel Beall reports co-founder Nahid Giga is interim CEO. Callaway had already ended the partnership and pledged $1 million to domestic-violence charities. PGA Tour sponsorship and retail partners had already pulled back.Read original

Good Good CEO Matt Kendrick stepped down after the Callaway ad fight